Royal Canin In-Store Breed Events

With more and more shoppers turning to e-commerce, a key tactic to drive shoppers in-store is through events and experiences. 

Goal:  Create an integrated campaign to drive awareness of Royal Canin’s breed specific nutrition and footsteps in-store to a local PetSmart.

Results:  Launched an in-store event program which drove shoppers to a local PetSmart in markets across the US and created engagement in-store through unique educational opportunities as well as built loyalty with repeat trigger offers. 

Breed program summary

Created an integrated program which used targeted media placements to drive shoppers in-store, a destination in-store focused around product education and demonstration. Ultimately encouraging repeat purchase through an offer on a future purchase.