About The Marketing Lens
We’re a team of marketing professionals that focus on the details so you can keep your eyes on the big picture.
Meet the Team
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Laura
OWNER & BRAND MARKETING CONSULTANT
Laura has spent more than 20 years helping brands find opportunities, solve challenges and bring new ideas to market. Her experience spans FURminator, Royal Canin, Hill’s Pet Nutrition and consulting with leading pet, animal health and CPG brands. Practical and collaborative, Laura turns client vision into focused strategies and actionable plans.
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Jay
CLIENT STRATEGY & OPERATIONS CONSULTANT
An operator at heart, Jay has built businesses, led teams and spent his career turning ambitious plans into results. He sees both the big picture and what it takes to make it happen, helping clients bring structure to complex ideas and move from strategy through execution.
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Sophia
BRAND & PRODUCT MARKETING MANAGER
Sophia’s experience with Timberland, Fanatics and Adidas spans product development, consumer insights, merchandising and go-to-market strategy. She connects what customers want with where a brand can go, helping clients sharpen promising ideas and navigate the details needed to move them from possibility to marketplace.
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Molly
BRAND MARKETING & PARTNERSHIPS MANAGER
Building meaningful connections has been a through-line throughout Molly’s career, from the Kansas City Chiefs and Baltimore Ravens to Humane World for Animals. She helps clients understand the people they want to reach and turn goals into communications, partnerships and experiences that strengthen relationships and drive engagement.
The Marketing Lens Story
serving your brand with over 20 years of pet industry experience
Laura, founder of The Marketing Lens, spent the first eleven years of her career in the pet industry learning the ins and outs of brand marketing. From FURminator, which at the time was a small start-up to Hill's Pet Nutrition, a global company serving hundreds of millions worldwide – her experience with these brands shaped Laura into an action-oriented, detail driven marketer.
Since then, she’s had the opportunity to leverage both her pet industry expertise and brand management background through The Marketing Lens. Now, we’re a team of professionals with the mission to not only provide a quality service, but to come alongside brand leaders in a support role so you can create work you’re proud of.
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Who We Are
Experienced Brand Marketers — We’ve worked inside brands and understand what it takes to move marketing work from plan to execution.
Hands-On Doers — We don’t stop at recommendations. We take ownership of the work, manage the details and help get it across the finish line.
An Extension of Your Team — We work behind your leadership and alongside your team, stepping in where experienced marketing ownership is needed.
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Who We Are Not
An Advertising Agency — We work closely with agencies, designers, copywriters and other creative partners, but we don’t replace them. We provide the brand-side ownership and coordination that helps keep the work moving.
A Strategy-Only Consultancy — Strategic thinking is part of what we bring, but we don’t stop at recommendations. We stay close to the work and help make it happen.
Limited to Pet Industry brands — While our experience was built supporting pet brands, our skills and expertise align with the marketing needs of consumer brands of all kinds.
“Laura is a major asset in so many ways. Having such a strong background in marketing on the brand side, compounded by her expertise positions her to impart invaluable 360 information and best practices to those seeking her expertise. Her positive attitude, critical eye, and constructive advice had an indelible impact on our company.”
Susan Michals, President and Creator, CatCon, DogCon, PuppyCon and Cat Art Show