Fractional marketing support that seamlessly integrates into your team.
You have the plan for your project, we have the expertise to bring it across the finish line.
Click a service below to learn more about how we provide team support during periods of heavy brand work:
Brand Management & Marketing Operations
Keep your brand moving as your business grows.
About the service
As your business grows, brand work needs experienced people who can take it on and see it through. The Marketing Lens manages projects, works across teams and turns performance data into decisions and action. We help set priorities and carry out the work, giving you more room to focus on where the brand goes next.
Who it’s for
Pet and CPG brand leaders who need ongoing marketing ownership, support for a new initiative or coverage during a team member’s leave. We work alongside your team to manage the responsibilities that need more time and experienced attention.
Examples of support
Day-to-day brand management: Manage agreed brand priorities, own deliverables and follow through on the decisions needed to complete the work.
Marketing calendars, campaigns and project management: Build workable schedules, manage deadlines and carry projects through to completion.
Cross-functional and partner coordination: Align internal teams, agencies, compliance partners and vendors on decisions, approvals and next steps.
Marketing and sales presentations: Develop presentations that make brand plans, product benefits and performance findings clear to internal teams and customers.
Performance analysis and recommendations: Analyze brand and marketing data, identify opportunities to improve performance and help put recommendations into action.
Product Commercialization & Launch
Bring your product vision to market.
About the service
Bringing a product to market means turning a launch plan into completed work across teams. The Marketing Lens manages that process—from setting milestones and responsibilities to coordinating customer requirements and launch materials. We help shape the approach, work through questions as they arise and follow through on the decisions and deliverables needed to reach market.
Who it’s for
Pet and CPG teams launching products, entering new categories or expanding an existing portfolio. We can manage the commercialization process or own a specific part of the launch, bringing practical planning and experienced execution to your next opportunity.
Examples of support
New product launch planning and execution: Build the launch plan, clarify responsibilities and manage delivery against key milestones.
Commercialization and product lifecycle support: Coordinate the steps to bring new products to market and manage changes to products already in the portfolio.
Retailer and customer requirements: Track customer deadlines, gather required product information and sales materials, and manage outstanding launch requirements.
Timelines, assets and cross-functional execution: Identify which tasks depend on others, manage launch materials and approvals, and resolve open questions with the teams responsible.
Packaging & Product Data Support
Keep packaging and product information accurate, consistent and current.
About the service
Product information has to stay aligned wherever your brand appears. The Marketing Lens manages the details behind packaging, labels and product data—from auditing existing content and resolving discrepancies to carrying approved changes through a rollout. We work with your internal teams and specialist partners to check information and complete updates across packaging, systems and customer materials. Your team gains a clearer view of what is current, what needs correcting and what is ready to use.
Who it’s for
Pet and CPG teams managing packaging changes, preparing for label updates or maintaining product information across a growing portfolio. We support full relaunches, focused audits and ongoing data management, including work that continues between launches.
Examples of support
Product information and data management: Gather, organize and maintain product details across working files, systems and customer materials. Confirm updates with information owners and carry approved changes through each place the information is used.
Content and data audits: Compare packaging copy, product records and digital content against approved source information. Identify missing, outdated or conflicting details and manage the corrections.
Claims and label review: Check claims and label copy against supporting documentation and approved wording. Flag gaps for review with the appropriate technical or regulatory specialists and track decisions through to final updates.
Packaging relaunch and rollout management: Define the scope of packaging changes, manage artwork revisions and approvals, and coordinate rollout across products and partners.
Regulatory update coordination: Work with your regulatory partners to translate required label changes into an action plan, organize information and manage revisions through rollout. For pet food brands, this can include coordinating label and product information updates for Pet Food Label Modernization (PFLM).
“For various reasons, we sometimes find ourselves in a position where we need temporary account management support, which is the hardest department to ‘freelance,’ since they are responsible for knowing the clients business as well as, if not better than, the client.
We are fortunate to know Laura. She is someone we can trust. During a stressful period of heavy work, she was able to provide both strategic and tactical support when we really needed it. She instantly became part of our team – collaborating across departments to ensure we deliver for our clients. Laura is a great asset, and we will gladly bring her back.”
- Chris Marshall, CEO, Callahan
We’ve made it easy to get started.
Lighten your workload, hand it off to The Marketing Lens
Please note, our availability can fill up quickly, so if you know you’ll need help on a future project it doesn’t hurt to reach out early and get on our calendar!