Focused marketing support so you have the space to create work you’re proud of.

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As a brand leader you’re constantly trying to deliver high-level results, manage teams and balance shifting priorities. This sometimes will mean overflow work gets pushed to the back burner or a large project  could really use an extra set of hands. 

This is where The Marketing Lens steps in.

With over 15 years of experience working on consumer brands in the pet industry we have the knowledge & proven process needed to help create a better balance in workflow - so you don’t have to carry a project’s success solely on your shoulders.

 Our 3 areas of expertise include:

The Marketing Lens product innovation service

Product Innovation

After launching dozens of new products we are equipped to help anywhere within the innovation process, whether it’s ideation, commercialization or go to market support.

The Marketing Lens packaging relaunch service

Packaging Relaunch

Undergoing a packaging relaunch or major portfolio optimizations? We can collaborate with internal stakeholders and agencies to be the centralized hub for any and all moving pieces within the process.

The Marketing Lens brand refresh service

Brand Refresh

Digital content management is an important component when considering a customers’ online experience with your brand. Working across hundreds of products, we help brands optimize and implement new online marketing copy & imagery.

“During a stressful period of heavy work, [Laura] was able to provide both strategic and tactical support when we really needed it. She instantly became part of our team – collaborating across departments to ensure we deliver for our clients. Laura is a great asset, and we will gladly bring her back.”

– Chris Marshall, CEO, Callahan

We’ve got the industry experience and results to back it up.

Case Studies
Case Study: Packaging Refresh

Undergoing a brand refresh, the brand’s marketing team had the opportunity to refresh the brand’s overall packaging look & feel across the portfolio. However with over 80 individual SKUs, the team needed additional marketing support to ensure accurate copy, design and imagery were being pulled onto each pack design.

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Case Study: Marketing Copy Audit

To ensure accurate and consistent product communication across a brand’s entire product portfolio, the team spearheaded a marketing copy audit which would require additional bandwidth on the team to support.

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Case Study: Product Portfolio Expansion

A pet supplements brand had the opportunity to double their product portfolio but with a small team, needed additional support to manage the new product commercialization process.

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