Get more done with pet & CPG marketing support that takes important work off your team’s plate

You lead the big picture. We focus on the details that bring it to life.

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As a brand leader you’re constantly trying to deliver high-level results, manage teams and balance shifting priorities. This sometimes will mean overflow work gets pushed to the back burner or a large project that could really use an extra set of hands. 

This is where The Marketing Lens steps in.

The Marketing Lens works as an experienced extension of your team, taking on the detailed marketing work your team doesn’t always have the bandwidth to own. With deep pet and CPG experience, our team brings the hands-on execution, coordination and follow-through to help get important work across the finish line.

Our Services & Areas of Marketing Expertise

The Marketing Lens brings experienced pet and CPG marketing support to help take important work off your team’s plate. From day-to-day brand management to launches, packaging and commercialization, we step in where you need experienced hands to keep the work moving.

  • Brand Management & Marketing Operations

    Keep your brand moving as your business grows.

  • Product Commercialization & Launch

    Bring your product vision to market.

  • Packaging & Product Data Support

    Keep packaging and product information accurate, consistent and current.

Our Team

With over 20 years of experience working on consumer brands in the pet industry we have the knowledge & proven process needed to help create a better balance in workflow - so you don’t have to carry a project’s success solely on your shoulders.

Led by Laura Uchtmann, The Marketing Lens is the fractional marketing support that seamlessly integrates into your team and meticulously executes your vision.

Meet the Team →

“During a stressful period of heavy work, [Laura] was able to provide both strategic and tactical support when we really needed it. She instantly became part of our team – collaborating across departments to ensure we deliver for our clients. Laura is a great asset, and we will gladly bring her back.”

– Chris Marshall, CEO, Callahan

case studies

We’ve got the industry experience and results to back it up.

Let our team bring the details of your project into focus so you can keep the big picture moving.