Case Study: Product Launch Support, Packaging Relaunch & Brand Refresh

Packaging RelaunchProduct Launch SupportBrand Refresh
Written By Laura Uchtmann

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Brand plans for a natural flea & tick brand included doubling the brand’s portfolio and undergoing a packaging refresh. To accomplish the brand’s big bets, interim brand management support was needed to help manage the project and bring the brand plans to life.

Goal: Establish the brand as a leading natural pet care brand by expanding the brand into new pet care categories including grooming and health & wellness.

Results:

Through strong collaboration with agency and cross-functional team members, within six months successfully launched twelve new products and managed a packaging refresh across the entire portfolio. 

The launch doubled the brand’s product portfolio, secured additional shelf space within their top retailers and gave the portfolio a refreshed look & feel which improved shopper appeal.

Scope of work included:

  • Managing the new product commercialization process

  • Managing new product go-to-market support

  • Managing the packaging refresh process across the entire brand’s portfolio 

  • Partnering with an external agency on the launch of a new website for the brand

Laura Uchtmann
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Case Study: Product Portfolio Expansion